2011 Southern California Business Growth Conference

Program Agenda

Time	Event
7:00am - 8:00am	Registration and Continental breakfast
8:00am - 8:05am	Welcome - James G. Ellis, Dean - USC Marshall School of Business
8:10am - 8:55am	Morning Keynote #1 - Mark Wetterau, Chairman & CEO of Golden State Foods
9:00am - 9:50am	Morning Keynote #2 - Professor Warren Bennis, world-renowned leadership expert and founding Chairman of USC's Leadership Institute
10:00am - 11:10am	Breakout Session #1 The Right Stuff? Characteristics of Successful Entrepreneurs Up In The Air: The Cloud Computing Imperative Building a Business with eCommerce Business Plans That Get Funding: Essentials of the Process Mergers & Acquisitions: A Vehicle for Building, Maximizing and Realizing Business Value: A Case Study The Bennis Leadership Roundtable: The Evolution of Leadership - Leadership 1991/ Leadership 2011/ Leadership 2031 Go Green to Earn Green - and Win New Customers Digital, Mobile, Social Media Strategies for Business Growth
11:10am - 11:30am	Break with Refreshments
11:30am -12:40pm	Breakout Session #2 Managing Intellectual Property China/India: Obstacles and Opportunities Raising Your Seed Round Financing: Should You Use Convertible Notes or Preferred Stock? Financing for Emerging Growth Companies (EBITDA < $3m) It's the Talent Stupid! Health Care Reform - What Your Company Needs To Do NOW Doing Great by Doing Good: Aligning Values, Marketing and Giving for Bottom-Line Results Covering Your Digital A$$ets and Avoiding Litigation
12:40 - 2:20pm	Lunch Lunch Keynote Speaker - Henrik Fisker CEO of Fisker Automotive
2:30pm - 3:40pm	Breakout Session #3 The Right Stuff? Characteristics of Successful Entrepreneurs Building a Business with eCommerce Digital Marketing - Winning Strategy for the New Normal Business Plans That Get Funding: Essentials of the Process Mergers & Acquisitions: A Vehicle for Building, Maximizing and Realizing Business Value: A Case Study Making Customers Contactable: The Mobile Commerce Imperative How's and Why's of Capital Raising Amidst the Financial Crisis - A View From Both Sides Buy-Sell Agreements & Business Entity Structure - Get It Right or Pay the Price
3:40pm - 4:00pm	Break with Refreshments
4:00pm - 5:10pm	Breakout Session #4 CEO Confessions: If I Knew Then What I Know Now Social Media: How the Little Guys Can Take On the Big Guys and Win! Private Equity Funds: Insight About the Deals That Get Done It's the Talent Stupid! All in the Family: Family Legacy or Epitaph Health Care Reform - What Your Company Needs to Do NOW Investment Outlook The Evolution of the Investment Advisor "Order Taker" to "Trusted Advisor"
5:20pm - 6:15pm	Investment Track Keynote Speaker - James F. Rothenberg, Principal Executive Officer, Chairman, and Director at Capital Research and Management Company, the world's third largest mutual fund family
6:15pm - 7:15pm	Reception and Networking

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